Business and Society Articles

Not every modern business is tech-savvy and proficient with digital marketing; in fact, 36% of America's small businesses don't even have a website ; and many of those that do, have nothing more than a lonely website in the shadows. While this is a good start, this type of strategy isn't going to attract many website visitors. The good news is, it doesn't take a marketing genius to start gaining traffic to a business's website, yet it does take some time and effort to develop and execute a viable digital marketing strategy. In an effort to help, let's examine 3 ways small brick and mortar businesses can leverage their websites. 1. Optimize the Website's Sales Funnel: The first thing businesses need to do is optimize their website's sales funnel to make conversions . For brick and mortar small businesses like retailers, restaurants, event centers, etc., gaining a visitor's email is a conversion; for small businesses offering professional se...

Starting a blog to complement a website and other digital marketing efforts is a great idea for hotels, yet what should their blogs be about? Consistently posting blogs about interesting topics sometimes isn't that easy. In an effort to help, let's discuss 5 topics hotels can consistently blog about to gain traction online. 1. Local Attractions and Destinations: cc from pxhere.com Local SEO is vitally important to gain attention from search engines, in order to stand out to prospective guests interested in staying in the hotel's local area. Blogging about local attractions gives hotels a large topic to draw upon when brainstorming blog ideas. Even if the hotel is in a relatively isolated location or smaller town, there's always something to write about when it comes to local attractions or destinations. Restaurants, bars, nightclubs, concert halls, sports stadiums, race tracks, wilderness attractions, parks, historical sites, and more can be highlighted in a ho...

Choosing and purchasing the right RV to travel and live in is an important decision to make. The right choice depends on the specific factors and variables involved in each situation, including the preferences of the buyer and the intended use. In an effort to help, let's discuss 3 reasons why travel trailers are the ideal RV choice. 1. Lighter and Easier to Manage: Out of the 10 million households with RVs in America  , travel trailers are the most common RV choice. There are many reasons for this, including the fact they weigh less than 5th wheels. Motorhomes don't need to be towed, so their weight isn't as much of an issue. The choice then is really between towing a 5th wheel with a gooseneck hitch vs. a travel trailer with a ball hitch. An article found on Camper Report called: "Average Camper Weight (with 13 examples)" , explains more: "In short, an average camper trailer weighs around 5,200 pounds...dry weight, which means the weight of ...

When it comes to finding the perfect winter fishing destination, the Oregon Coast won't leave anglers disappointed. The mild weather coupled with an abundance of fishing locations and fish make Oregon's coastline a perfect place for winter fishing adventures. What's the Weather like on the Oregon Coast in Winter? The average temperatures in the winter on the Oregon Coast are around: high 51° F and low 42° F . Other weather factors include high wind gusts up to 80 mph and the bulk of the annual rainfall of 75" coming down from October to May. Basically, the wintertime weather on the Oregon Coast is rugged enough to filter out the fair weather visitors, yet mild enough to welcome anglers looking for some of the best fishing in the world without the crowds. Types of Fish to Catch and Where Weather is mostly a secondary consideration for anglers visiting the Oregon Coast; their first consideration focuses on the types of fish there are to catch. I...

When it comes to soccer, Frisco, Texas is on the map with the Toyota Stadium. This is a stadium specifically designed for soccer, yet does have a stage located at one of the ends for concerts or shows. Mostly, the main stadium area is for watching its MLS home team: the FC Dallas soccer club. Visitors can enjoy a MLS game in the 20,500 seating capacity stadium all throughout the summer and fall, as the FC Dallas soccer club plays 8 more home matches from July 4th through October 21, 2018. Visitors can also watch the FCS NCAA Division I Football Championship, Frisco ISD high school football games, a concert on October 20 for the National Soccer Hall of Fame induction weekend, and other various athletic and performance events. As alluded to already, Toyota Stadium (formerly Pizza Hut Park 2005 – 2012) is also the site for the National Soccer Hall of Fame museum. This really puts Frisco on the soccer map, as MLS is the top league for the United States and Canada. The Toyota Stadium c...

Getting in the water and swimming is something most people would like to do more often, yet with all the distractions of modern life, this enjoyable activity is usually placed on the back burner. In an effort to help get swimmers motivated, let's examine 7 good reasons to go swimming more often. 1. Get Away from Online Technology: Although they do have waterproof smartphones and digital devices, swimming is generally a time people spend away from online technology. This is a great reason to take a dip, as it gives people a needed reprieve from their continuous smartphone monitoring and use – don't worry, the smartphone can be close-by. 2. Forming a Healthy Habit: By all standards, swimming is a healthy habit to start, as it works to build muscle, increase stamina, and bring weight loss. An article on Everyday Health called: "The Health Benefits of Swimming" , validates this by saying: "Swimming works your whole body, improving cardiovascular conditioning...

The healthcare industry is going through a significant transition , mostly, induced by HIT changes and system reform; in the process of these disruptive changes, thought leadership is trying to strategically develop a plan of action for reaching interoperability. Interoperability is part of the holistic solution , as it works to connect patients with providers and share EHR clinical data with them and referrals. Let's discuss this topic more by examining how healthcare CRM solutions and ZDogg are solving the digital divide between providers and patients . Defining the Digital Divide This is a term that emerged most prominently after the “meaningful use” of EMRs became a requirement for providers on January 1, 2014 . Since then, cloud and mobile computing technologies have also played a large part in the digital divide equation – mostly, trying to solve pain points with healthcare enterprise systems . To learn more, let's look at two different articles written about...

Generating quality traffic to an online store is something 1.3 million eCommerce businesses are trying to accomplish in North America alone. With millions of eCommerce stores vying for website visitors, the competition to be on favorable search engine results pages (SERPs) is inevitably thick. Fortunately, there are many free and paid SEO resources businesses can use to rank higher in search engines. One of the most popular and effective resources is HubSpot; let’s discuss how to use HubSpot to develop an effective eCommerce SEO strategy. Before we begin, let’s hear HubSpot’s definition of SEO strategy from their article called “How to Create an SEO Strategy for 2018 [Template Included]” : “Modern SEO strategy is the process of organizing a website’s content by topic, which helps search engines like Google understand a user’s intent when searching. By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic.” Factors for Developi...

In the modern digital age we're living in, setting up a community garden may be exactly what HOA neighborhoods need to get their members off their digital devices and back to nature a bit. Community gardens promote positive relationships within neighborhoods , provide healthy activities for people of all ages, and if done well produce a good amount of healthy food. In an effort to help planners get their thoughts aligned, here are 6 tips for setting up community gardens in HOA neighborhoods. Gain and Gauge Support from Homeowners Board members and homeowners interested in starting a community garden should start by gauging the support for the idea with community members. Planners can gain and gauge support with methods such as: surveys emails text messages phone calls flyers word of mouth announcements at board meetings articles fundraiser events  The main idea is to see how much support there is for such an idea; just keep in mind that some people may get excited...

The idea of owning a yacht may be a dream for most, yet this dream comes true for many every day. Owning a luxury inland waterways or seagoing vessel is a great way to enjoy vacations, retirement, or just a weekend trip from a private dock. However yacht owners plan to enjoy their yachts, they must first choose how to acquire the perfect one. In this regard, let's examine the pros and cons of buying a used vs. new yacht. Buying a New Yacht The biggest con of buying a new yacht is paying full price and then having it depreciate quickly; within five years a new yacht can depreciate upwards of 40% from the original price. With that said, buying a new yacht means buyers have more selection when it comes to choosing from new models and types of yachts. Whether they're buying an express cruiser, a pilothouse motor yacht, sedan bridge, or a mega yacht, they'll have more selection with type and customization. Buying a new yacht gives owners the assurance of knowing their v...

From 1998 to 2015, over 1,400 hospital mergers have transpired in the U.S . They’ve been increasing nearly every year, especially since the ACA was enacted in 2010. Healthcare systems are consolidating for both financial and strategic reasons; these challenging and complex transactions bring growth opportunities as well as risks. An article found on CIO called: “What is merger and acquisition due diligence?” , written on June 9th, 2015 by Dewey E. Ray, explains the 4 areas of due diligence to focus on:  “Strategic Position    Financial Data    Operational Assets    Legal Matters”  Operational assets are a major aspect of M&A planning and implementation. Effectively dealing with the capital equipment involved in a transaction takes consideration, strategy, and organizational software tools. In this regard, let’s discuss 3 reasons to prioritize capital equipment planning during healthcare system mergers. Definition of Capit...

While staying sober from a destructive addiction isn't easy, by choosing to live in a recovery house a person is greatly enhancing their long-term sobriety chances. Recovering from an addiction is such a tender time, and having the support and resources to combat relapse is vital for success. With this in mind, let's explore 5 ways sober living is made easier in a recovery house. Understanding environment Safe environment free of drugs and alcohol Comfortable living arrangement covering needs Provides accountability for sobriety Builds Foundation for long-term sober living habits Understanding Environment Living with other people that are going through similar challenges goes a long way in helping addicts stay sober. Being surrounded by an environment with understanding people at home provides recovering addicts the daily, meaningful interactions needed to remember the seriousness of their sobriety. So often the environment will condition a person into f...

Earth is a beautiful place to live with a ton of things to do, yet this doesn't mean it's an easy place to meet new people and make meaningful connections. Most everyone would agree that it would be nice to have some like-minded friends or a romantic partner to enjoy the world with, yet finding the right people to do this can be a challenge. In an effort to help, let's ask and answer the question: what's the right environment to meet people? Challenges of Making Meaningful Connections There are many different types of people living in the world, and especially in multicultural cities in America; this can make it difficult to meet the right type of people to be friends with. Basically, making friends randomly with just anyone can be a negative experience, which is why it's important to meet people that share similar views, personalities, and circumstances. This doesn't mean meeting a carbon copy of oneself, yet meeting people that can relate to you is esse...

Having a loved one placed in one of the 50 major correctional institutions in Florida is a difficult thing for families and friends; this difficulty is only exacerbated when they learn from their loved ones that their rights have been violated, or worse they learn their loved one has been injured or has died unexpectedly due, perhaps, to injustice. Many times, when inmates suffer from injuries due to negligence, wrongful deaths, or other injustices, this leaves families and friends feeling helpless when trying to get answers from the jail or prison system. What they should remember is: just because their loved ones are incarcerated doesn't mean they've lost their rights; also, these rights can be upheld and injustices can be rectified with legal help. According to Find Law , the rights of inmates include: "The right to humane facilities and conditions   The right to be free from sexual crimes   The right to be free from racial segregation  ...