Business and Society Articles

Not every modern business is tech-savvy and proficient with digital marketing; in fact, 36% of America's small businesses don't even have a website ; and many of those that do, have nothing more than a lonely website in the shadows. While this is a good start, this type of strategy isn't going to attract many website visitors. The good news is, it doesn't take a marketing genius to start gaining traffic to a business's website, yet it does take some time and effort to develop and execute a viable digital marketing strategy. In an effort to help, let's examine 3 ways small brick and mortar businesses can leverage their websites. 1. Optimize the Website's Sales Funnel: The first thing businesses need to do is optimize their website's sales funnel to make conversions . For brick and mortar small businesses like retailers, restaurants, event centers, etc., gaining a visitor's email is a conversion; for small businesses offering professional se...

Generating quality traffic to an online store is something 1.3 million eCommerce businesses are trying to accomplish in North America alone. With millions of eCommerce stores vying for website visitors, the competition to be on favorable search engine results pages (SERPs) is inevitably thick. Fortunately, there are many free and paid SEO resources businesses can use to rank higher in search engines. One of the most popular and effective resources is HubSpot; let’s discuss how to use HubSpot to develop an effective eCommerce SEO strategy. Before we begin, let’s hear HubSpot’s definition of SEO strategy from their article called “How to Create an SEO Strategy for 2018 [Template Included]” : “Modern SEO strategy is the process of organizing a website’s content by topic, which helps search engines like Google understand a user’s intent when searching. By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic.” Factors for Developi...