Business and Society Articles

It was an experiment I didn’t mean to happen. When I first published the article back in 2018, the Medium Partner Program was open to everyone despite their following status. All you had to do was sign up for it with Stripe, which I did, earning my pennies every month while not paying too much attention to it.  Only recently have I rediscovered Medium and noticed one of my articles actually did pretty well just sitting here without much love from me. Here it is: A Guide to Winter Fishing on the Oregon Coast And why wouldn’t it when it has such a fetching picture — that is a huge fish! And the pipe is a nice touch, very authentic.  Actually, this is a piece I wrote for a client that was rejected. In hindsight, I’m grateful to have this article/guide as my own. If you read it you’ll see I put a lot of work into it, especially considering I didn’t know a lot about fishing in the winter on the Oregon Coast (I can barely catch a fish in a stocked pond).  At this point you may ...

  With the internet changing so rapidly, being stuck in time with an archaic blog and writing to the obscure winds of vacant space within its outdated theme seems to be an exercise in futility at times. Yes, I can syndicate the content to places like Medium, yet what is the point of pointing them back to my blog anyway, and won’t that ruin the chances of the Medium article being indexed if by chance the site thought it worthy? All of these thoughts and more run through the mind of the old blogger. The crux of the issue has always been strategy and the lack thereof. Honestly, the majority of my writing efforts online have been committed to the strategy and technical aspects of blog design, building, and formatting. What a waste to spend the majority of my writing time trying to face the huge and ever-changing learning curve of building a blog and creating an online writing strategy. The importance of having a strategy of some sort is vital, yet in the back of my blogging mind, there...

Starting a blog to complement a website and other digital marketing efforts is a great idea for hotels, yet what should their blogs be about? Consistently posting blogs about interesting topics sometimes isn't that easy. In an effort to help, let's discuss 5 topics hotels can consistently blog about to gain traction online. 1. Local Attractions and Destinations: cc from pxhere.com Local SEO is vitally important to gain attention from search engines, in order to stand out to prospective guests interested in staying in the hotel's local area. Blogging about local attractions gives hotels a large topic to draw upon when brainstorming blog ideas. Even if the hotel is in a relatively isolated location or smaller town, there's always something to write about when it comes to local attractions or destinations. Restaurants, bars, nightclubs, concert halls, sports stadiums, race tracks, wilderness attractions, parks, historical sites, and more can be highlighted in a ho...